TAGGED POSTS / digital marketing

An Overview Of The SEO Statistics For 2018

seo statistics for a high traffic website

When websites were first created decades ago, it was very easy to get people to find you. They simply had to search on one of the many search engines and your website would show up for specific keyword terms. Fast forward to modern times where there are literally hundreds of millions of domains and pages with content, all trying to rank for both popular and little-known keyword phrases. SEO statistics have changed over the years, and they are certainly different in 2018. If you are interested in using search engine optimization to achieve top rankings for a website or product you are trying to market, here are the latest SEO statistics for 2018 that you can use to your advantage.

The Importance Of Internal Links

Statistically speaking, businesses that are building websites that they want to rank on the search engines must absolutely have good internal linking structure. For those that do not understand what this is, this simply refers to all of the links that you have on your website that are directing people to different pages and posts within the context of that website. If your linking structure is strong, and you are directing people to useful information, this is going to help your rankings increase. If you don’t have any type of internal structure, it will be very difficult to outrank other people that are in the same industry.

The Importance Of Social Media

Although social media, such as Facebook, has absolutely nothing to do with the search engines, it does indirectly. For example, the search engine spiders, or ones that are similar, are constantly looking at what people are talking about on social media pages. The more that people are talking about a certain topic, the more motivated the search engines are to position this content higher in the search results. Therefore, you will want to create at least one social media page that is referencing posts that you make on your website. This may prompt other people to share this post, and this will create a viral effect. You may soon see that every post on your website is getting a boost by doing nothing more than posting about it on your Facebook page.

Why Video Marketing Can Help Your Business

Video marketing is often discussed by many professionals. However, they are typically talking about videos when discussing ways of getting people to byproducts. They seldom realize that they are also useful in helping you achieve top rankings on the search engines. The most obvious example of this in our YouTube videos. YouTube is owned by Google. When you post a YouTube video about a certain topic, and you put that keyword phrase in the title, tags, and also in the description, it will likely show up on the first page of the search results in less competitive markets. By creating hundreds of videos that relate to the market that you are in, you could soon have thousands of additional visitors by doing nothing more than creating occasional videos that are targeting keyword phrases.

Find out more about this strategy on: https://www.greenstairseo.com

team of seo and online marketing specialists

Using search engine optimization in 2018 is a bit different than it was last year. There is more than an emphasis on internal linking, video production, and also the use of social media. If you can make videos for every post that you do, and also post about this on your social media page, you can see a boost in your rankings. It is also necessary to have a good internal linking structure which can be accomplished by manually linking to different pages and posts, or using a plug-in, every time that you post on your blog or website. These statistics on the proper use of SEO in 2018 should help you generate more revenue and traffic.

Effective Marketing: 3 Helpful Tips

Proper marketing is necessary for a successful business. Marketing allows you to get your name out there so your target audience knows more about what you have to offer. There are many different ways to market your business and your products or services, and because of this, it is important for you to consider these options so you can find the one or the ones that will work best for you. There are other things, too, that is important for you to do in your marketing efforts and three helpful tips for effective marketing are shared here.

1. Know Your Target Audience.

Before you can effectively market to those who could benefit from your products or services, you need to get to know them. It is a good idea to know their age range, their other interests, how they like to shop, their favored communication methods, what motivates them, and so much more. The more you know about them, the more you can tailor your marketing campaigns just for them. You can do many things to help you in this endeavor in learning about your audience. Depending on your business, you may wish to create a focus group and find out more about your audience. The size of your group may be big or small, but just remember to take some time and effort to learn about your audience so your marketing efforts are geared towards them.

2. Employ Different Marketing Campaigns.

As you learn about your target audience, you will want to reach out to them in different ways. You don’t want to overwhelm yourself or them by employing several campaigns at one time. However, by trying a few different options, you can best reach the maximum number of people. For example, if you know that a large portion of your audience spends a lot of time on social media, you may want to spend some time and effort at their favorite network. There are many things you can do on social media to market to your audience.

3. Track Your Results.

Once you decide the best route to take, you will want to track the results you are having. It is important to know if your efforts are working or not. Also, with careful tracking, you can pinpoint the actions you are taking and find out how effective they are. Which keywords are helping bring people to you? What social media posts are being liked or shared? Taking time to consider your efforts and what is working or not will help you change things up and make things more effective and successful for your business.

To conclude, marketing your business effectively can be done when you know your audience, try different methods, and track your results. When you do these things, you can make sure that those who will most benefit and be interested in what you have to offer is enticed by your efforts. Consider the tips that have been shared here to help lead you in the right direction.