What Is SEO And How Does It Function?

what is search engine optimization

SEO stands for search engine optimization and is the process by which it optimizes a website for search engines. But what does this really mean and why is it so necessary to promote a website? To explain this digital marketing strategy it is necessary to start with how search engines function.

Search engines want to provide the greatest user experience to their users. They, therefore, rank websites according to certain criteria such as relevance, the value that it provides, quality of content, loading speed, mobile optimization and much, much more. Complicated algorithms are employed to crawl and index web pages according to these criteria.

The better the overall user experience, the higher the website ranking will be.

There are also a number of factors that can negatively impact a search engine ranking. Using what is often referred to as “Black Hat” SEO techniques can result in a drop in ranking or a website being banned due to not following search engine protocols and guidelines for optimization.

Search engine optimization takes into account all the criteria for search engine rankings as well as the factors that can negatively affect a ranking and employs a number of different techniques in order to improve the search engine ranking. This is the main goal of SEO marketing.

user experience is extremely important when wanting to get found online

There are however some secondary goals that not only boost rankings but also provide great value to a business. An increased ranking as well as an integrated optimization marketing strategy will increase online visibility. This basically means that a website will become more apparent on the World Wide Web to users searching for related products, services or information contained on the site.

Being more visible will attract more visitors to a site which is another important SEO goal. The more visitors to a site, the more potential there is to create a greater client or customer base. The more customers, the greater the profits for the business.

SEO is also considered to be the most cost-effective digital marketing strategy available. In other words, it provides the greatest return on investment or the greatest value for money. In fact, some SEO techniques can be employed in-house which means that the benefits can be received at no cost at all. This said, for a truly effective SEO campaign it is highly recommended to use the services of an expert and experienced SEO consultant or agency.

It also provides an even playing field for all businesses no matter how small or large. A small business can effectively compete with a large corporation for that coveted #1 ranking spot on a search engine results page by employing the same or similar SEO strategy. This does however also mean that not using SEO will put a website and therefore a business at a distinct disadvantage over its competitors.

It is advisable to use only organic or “White Hat” SEO techniques in order to get the greatest benefit from an SEO campaign whether an agency is providing the necessary service or a business employs their own SEO marketing strategy.

An Overview Of The SEO Statistics For 2018

seo statistics for a high traffic website

When websites were first created decades ago, it was very easy to get people to find you. They simply had to search on one of the many search engines and your website would show up for specific keyword terms. Fast forward to modern times where there are literally hundreds of millions of domains and pages with content, all trying to rank for both popular and little-known keyword phrases. SEO statistics have changed over the years, and they are certainly different in 2018. If you are interested in using search engine optimization to achieve top rankings for a website or product you are trying to market, here are the latest SEO statistics for 2018 that you can use to your advantage.

The Importance Of Internal Links

Statistically speaking, businesses that are building websites that they want to rank on the search engines must absolutely have good internal linking structure. For those that do not understand what this is, this simply refers to all of the links that you have on your website that are directing people to different pages and posts within the context of that website. If your linking structure is strong, and you are directing people to useful information, this is going to help your rankings increase. If you don’t have any type of internal structure, it will be very difficult to outrank other people that are in the same industry.

The Importance Of Social Media

Although social media, such as Facebook, has absolutely nothing to do with the search engines, it does indirectly. For example, the search engine spiders, or ones that are similar, are constantly looking at what people are talking about on social media pages. The more that people are talking about a certain topic, the more motivated the search engines are to position this content higher in the search results. Therefore, you will want to create at least one social media page that is referencing posts that you make on your website. This may prompt other people to share this post, and this will create a viral effect. You may soon see that every post on your website is getting a boost by doing nothing more than posting about it on your Facebook page.

Why Video Marketing Can Help Your Business

Video marketing is often discussed by many professionals. However, they are typically talking about videos when discussing ways of getting people to byproducts. They seldom realize that they are also useful in helping you achieve top rankings on the search engines. The most obvious example of this in our YouTube videos. YouTube is owned by Google. When you post a YouTube video about a certain topic, and you put that keyword phrase in the title, tags, and also in the description, it will likely show up on the first page of the search results in less competitive markets. By creating hundreds of videos that relate to the market that you are in, you could soon have thousands of additional visitors by doing nothing more than creating occasional videos that are targeting keyword phrases.

Find out more about this strategy on:

team of seo and online marketing specialists

Using search engine optimization in 2018 is a bit different than it was last year. There is more than an emphasis on internal linking, video production, and also the use of social media. If you can make videos for every post that you do, and also post about this on your social media page, you can see a boost in your rankings. It is also necessary to have a good internal linking structure which can be accomplished by manually linking to different pages and posts, or using a plug-in, every time that you post on your blog or website. These statistics on the proper use of SEO in 2018 should help you generate more revenue and traffic.