When websites were first created decades ago, it was very easy to get people to find you. They simply had to search on one of the many search engines and your website would show up for specific keyword terms. Fast forward to modern times where there are literally hundreds of millions of domains and pages with content, all trying to rank for both popular and little-known keyword phrases. SEO statistics have changed over the years, and they are certainly different in 2018. If you are interested in using search engine optimization to achieve top rankings for a website or product you are trying to market, here are the latest SEO statistics for 2018 that you can use to your advantage.
The Importance Of Internal Links
Statistically speaking, businesses that are building websites that they want to rank on the search engines must absolutely have good internal linking structure. For those that do not understand what this is, this simply refers to all of the links that you have on your website that are directing people to different pages and posts within the context of that website. If your linking structure is strong, and you are directing people to useful information, this is going to help your rankings increase. If you don’t have any type of internal structure, it will be very difficult to outrank other people that are in the same industry.
The Importance Of Social Media
Although social media, such as Facebook, has absolutely nothing to do with the search engines, it does indirectly. For example, the search engine spiders, or ones that are similar, are constantly looking at what people are talking about on social media pages. The more that people are talking about a certain topic, the more motivated the search engines are to position this content higher in the search results. Therefore, you will want to create at least one social media page that is referencing posts that you make on your website. This may prompt other people to share this post, and this will create a viral effect. You may soon see that every post on your website is getting a boost by doing nothing more than posting about it on your Facebook page.
Why Video Marketing Can Help Your Business
Video marketing is often discussed by many professionals. However, they are typically talking about videos when discussing ways of getting people to byproducts. They seldom realize that they are also useful in helping you achieve top rankings on the search engines. The most obvious example of this in our YouTube videos. YouTube is owned by Google. When you post a YouTube video about a certain topic, and you put that keyword phrase in the title, tags, and also in the description, it will likely show up on the first page of the search results in less competitive markets. By creating hundreds of videos that relate to the market that you are in, you could soon have thousands of additional visitors by doing nothing more than creating occasional videos that are targeting keyword phrases.
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Using search engine optimization in 2018 is a bit different than it was last year. There is more than an emphasis on internal linking, video production, and also the use of social media. If you can make videos for every post that you do, and also post about this on your social media page, you can see a boost in your rankings. It is also necessary to have a good internal linking structure which can be accomplished by manually linking to different pages and posts, or using a plug-in, every time that you post on your blog or website. These statistics on the proper use of SEO in 2018 should help you generate more revenue and traffic.